The National Bankers Association is a 96-year-old brand that supports minority owned and operated banks through advocacy, research, technology and capital aggregation. Their challenge was to refresh their brand with a new website and marketing collateral in order to expand their membership base and increase support from funders such as Citi and Wells Fargo. 

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Tangelo created a new brand identity which is professional but more modern and reflective of their work and the support they provide to their members. We developed new logos, brand guidelines, social media channels, created original content such as blogs and completely revamped their website.