Wetzel's Pretzels started in 1994 with one bakery and now has more than 340 across the United States, including stand-alone fast restaurants, food trucks, and online services. Wetzel's asked Tangelo to help them with materials for in-restaurant promotions, new business development, business cards, franchisee and board presentations, and their yearly conference. Their conference is an opportunity for Wetzels to bring all of their franchisees together, thank them, and give them a preview of things to come. The company devotes significant resources to the planning process throughout the year. Tangelo was engaged to come up with a theme and all the collateral material to reflect the light-hearted nature of their brand and play off the city where the event was to be held. The work is playful and fun and conveys their appreciation to their franchisees. The client has been extremely happy with the work that Tangelo has completed and has continued to engage us for these types of projects for the last four years.