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Open Mind Health


Open Mind Health is a mental wellness telehealth platform that launched in 2021. They help patients cope with anxiety, depression, and other psychological disorders through video-based therapy sessions conducted by licensed psychologists and psychiatrists.

Open Mind Health is one of the newest entrants into the already crowded telehealth space, competing with much larger brands such as Talk Space and Cerebral. They needed a brand and marketing strategy to launch the new company, differentiate their offerings and build awareness with multiple audiences including patients, insurance companies, referring medical providers and practitioners.

With a deep dive into the competitive landscape, business strategy and daily collaboration with the CEO, we developed the overall launch strategy including:

  • Company name, logo development and tagline

  • Visual identity and key messaging

  • External and internal site architecture, design, content creation and full programming and integration with the internal telehealth platform

  • Digital marketing plan

  • All supporting marketing materials 

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