MENTAL TELEHEALTH

Open Mind Health is a mental wellness telehealth platform that launched in 2021. They help patients cope with anxiety, depression, and other psychological disorders through video-based therapy sessions conducted by licensed psychologists and psychiatrists.

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Open Mind Health is one of the newest entrants into the already crowded telehealth space, competing with much larger brands such as Talk Space and Cerebral. They needed a brand and marketing strategy to launch the new company, differentiate their offerings and build awareness with multiple audiences including patients, insurance companies, referring medical providers and practitioners.

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With a deep dive into the competitive landscape, business strategy and daily collaboration with the CEO, we developed the overall launch strategy including:

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• Company name, logo development and tagline

• Visual identity and key messaging

• External and internal site architecture, design, content creation and full programming and integration with the internal telehealth platform

• Digital marketing plan

• All supporting marketing materials