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  • Writer's pictureTangelo Media

23 Marketing Trends From Latest Survey

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face.

In this post, they discuss the insight they gathered from director+ level marketers about their companies marketing strategies and what they will look like in 2022. Read on to learn:

  • Trends Marketing Leaders are Following

  • Marketing Strategies Marketing Leaders Use

  • Challenges Marketing Leaders Face

Trends Marketing Leaders are Following

1. The top trends marketing leaders follow are short-form video, experiential marketing, and influencer marketing.

2. The trends marketing leaders follow that have the highest ROI are influencer marketing, short-form video content, and permanent social media content.

3. The trends marketing leaders companies invest the most in are short-form video content, inbound marketing, and social responsibility.

4. Marketing leaders say they’ll increase their investments in content marketing, social media marketing, and influencer marketing.

5. Influencer marketing is the most effective trend that director+ marketers companies leverage.


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