KIPP NYC started their first charter school in 1995 with the goal of graduating students with the strength of character and academic abilities to succeed in life and to prove what is possible in urban schools. They currently operate a non-profit network of 11 free, open-enrollment public charter schools in Brooklyn, Harlem, Washington Heights and the Bronx.
As a non-profit educational network, KIPP NYC requires immense efforts to raise funds and to recruit the highest level in educational providers. Through a collaborative effort, we were able to brand and produce marketing and advertising materials to build awareness of the school's value and success and increase donor outreach and funding. We also generated strategy and creative to elevate their online presence through a redesign of their website.