BCT Partners is a national consulting firm that combines subject matter expertise, data insights, and technology to develop solutions that drive societal change. Their mission is to provide insights about diverse people that lead to equity.
While already well known in the government and non-profit sector, their goal was to grow their awareness with large corporations and also make current clients aware of their expanded services. They needed a website that better reflected their unique expertise, showcased their projects, and highlighted their values.
They also wanted the project completed in order to launch at an upcoming career fair where they hoped to recruit new talent to their firm. In less than six weeks, we met with all the stakeholders, developed the strategy, designed a completely new visual identity for them, rewrote all of their marketing copy, and helped them redefine their social media outreach.
Tangelo continues to work daily with the BCT leadership team as their outsourced marketing agency. We manage all of their content marketing campaigns including developing materials such as blogs, whitepapers, and videos. We also handle all PR and manage their comprehensive brand and marketing strategy across all platforms including digital advertising and social media channels.