CONSCIOUS SELF-SUSTAINING TRAVEL
Lokal Travel created a marketplace for booking local, sustainable adventures around the world. They carefully select each experience on their site to make sure it provides an amazing travel experience, and provides benefits back to the local community.
Lokal engaged us to help them build brand awareness, attract more visitors to their website and make it easier for those visitors to quickly find and book a travel experience.
We started by determining the characteristics of those travelers most likely to respond to their offerings and created three distinct audience segments: adventure seekers, eco-conscious travelers and baby boomers interested in a unique cultural experience. We then developed an SEO strategy to increase their web traffic from the defined target audiences. Finally, we planned and executed a paid advertising campaign which included the creation of their digital ads as well as a media strategy to build awareness and differentiate them from their competitors.